The Benefits of Using Chatbots and AI to Improve Customer Engagement
Finding novel ways to enhance customer engagement is becoming a more and more crucial issue, as many businesses move towards digital transformation. One of the ways to achieve that goal is by the use of chatbots and artificial intelligence (AI) systems, whose usage has increased significantly in recent years. In this article, we’ll take a closer look at how chatbots […]
How to use analytics to improve website performance
Websites are an essential part of a credit union’s entire customer experience in the digital age. It’s crucial to ensure that your credit union website operates at peak efficiency because more and more people are switching to online banking. A poorly performing website may result in a bad user experience, less traffic, and poorer conversion rates. Fortunately, you can find […]
How to Design a Better FAQ Page for your Credit Union Website
One of the finest methods to assist individuals visiting or using your credit union website is to have a FAQ page, which is a vital point of connection with your site’s users. Visitors can be educated, informed, and led naturally through the content of your website and toward the objectives and outcomes you have set by using an excellent FAQ […]
What Is Geofencing and Should You Include It in Your CU’s Website Strategy
Mobile advertising is becoming significantly more effective than it has ever been, thanks to location-based marketing. However, for credit unions, this is an area yet to be explored. Location-based data hidden in the mobile devices of customers could easily serve as a foundation for financial institutions to experiment with geofencing. Leading mega credit unions are already contemplating all the ways […]
4 Reasons Why You Should Show Rates on Your Credit Union Website
Strong opinions are expressed on both sides regarding whether or not you should show your rates on your credit union website. Both camps make some valid points concerning their supporting statement, but which side holds the better options in the long run? For example, one of the main reasons why credit unions choose not to show their rates is the […]
5 Ways To Maximize The Impact Of Your Credit Union’s Digital Marketing Budget
It’s no news that the development of the Internet and digital technology has altered many areas of people’s life, including how they select and interact with financial institutions. Physical branches are now losing their primate as the main means of reaching out to prospective members and serving current ones. Instead, your prospects will choose to browse your website, social media […]
