In recent years, many companies including credit unions struggle with the decision of whether to have an in-house marketing team or outsource these services. Bearing in mind that marketing is one of the most important tools in getting your business out there and increasing your profits, this decision is not one to be made without significant considerations. When it comes to credit unions, there are quite a few notable points to take into consideration regarding the most useful marketing efforts.
In order to save some of your much-valued time, we have done some research to help out in the process of making an informed decision that can take a lot of the stress off your hands, and leave you free to do what you do best – finances. Therefore, we’ve identified the following reasons why your credit union should outsource marketing.
Reduced costs
First and foremost, we simply can’t forsake the cost-effective benefits of outsourcing – it just makes great financial sense! Instead of opting for a full in-house marketing team (which can come up to a really big number of employees – placed on your permanent payroll), you can choose to outsource marketing through an agency or other marketing experts – already skilled and effective in creating effective marketing strategies for credit unions, with a fixed price!
Easy to scale up and down
In addition, outsourcing the marketing services for your credit union can greatly help you in scaling up and down in your busiest or slowest times. Whenever you need to cut down costs or pause your marketing activities you can always stop your cooperation with the outsourced marketing team without having to fire anyone or keep them on payroll without any need especially if you are a smaller credit union with limited resources.
Saved time in recruitment
Building on that, we invite you to think about how much time and resources you will save in HR, recruitment, ads, interviews, and training to complete the in-house marketing team. You need something done now, right? Well, give it a few months (if you are lucky), a few headaches, a few ridiculous interviews, loads of unfit CVs, registration processes, and finally inductions – and only then can you say you have your marketing team.
Not to mention the resources that you need to invest in keeping your employees happy, satisfied and getting them to stick around in your company longer. These are all additional costs that can be eliminated when you outsource marketing. The outsourced team will be at your service when you need them to bring forward their ideas.
Utilizing the industry expertise
Now, the ideas! A fresh perspective is one of the most needed perspectives when it comes to marketing creativeness. You need people who keep up with the trends, who are constantly on the go, who live and breathe their job. You need people who actually have the knowledge on how to bring new customers and how to keep impressing the existing ones. All of this is much easier when your marketing team is not entangled in your day-to-day business. On top of that, these marketing professionals can give you advice on new strategies and different ways to personalize your marketing efforts.
Getting the bigger picture
And finally, feedback! The value of objective feedback is priceless – you need to know how the public is receiving your messages. It’s clear that you understand what is written and offered, but the financial jargon can be lost on your customers. This is why you need marketing professionals who will soften and shape everything in a way that will be clear and understandable to anyone who comes in touch with your credit union website. You don’t want to confuse your customers, right?
Ultimately, it all comes down to finding the best ways to promote your credit union. Getting help from marketing professionals is always the right solution especially when you find an agency that has experience in promoting banks and credit unions.
